How to buy private company stock

Your Entry into Investing in Private Companies as an Accredited Investor

A Regulated Platform for Buying and Selling Pre-IPO Shares 

Buy private company stock. Invest through NPM Funds. Leverage institutional-grade secondary market data.

$80B+

Transactions

700+

Companies

50+

Countries

1.7M+

Data Points

  • FINRA/SIPC Member
  • SOC 2 Certified
  • SEC-Registered

Ways to Invest

Ways to Invest in Private Company Stock

Significant value creation can happen while companies are still private. Participate in the potential growth of private companies before they go public through SecondMarket.

Direct Share Purchases

Buy private company stock directly from employees and existing shareholders.

Funds

Invest in funds with exposure to a specific pre-IPO company. Lower minimums. Transparent fees. Simplified process.

Invite-Only Transactions

Exclusive access to company-sponsored private market programs including tender offers and structured liquidity events.

features for individual investors

Platform Features Built for Private Market Investors

Web App

Private Stock Marketplace

Network of Sellers

Watchlist Tracker

Private Market Agent

Nasdaq Private Market Data and Intelligence

How it Works

How to Invest in Private Companies on SecondMarket

Why Nasdaq Private Market

Why Investors Use Nasdaq Private market

Regulated Platform

Issuer-Aligned

Equitable Fees

Embedded Market Data

Patented Settlement

Global Network

Data + tools

Private Market Data + Research Tools

Institutional investors have historically had broader access to private market data. SecondMarket gives every investor the same tools, embedded in the platform.

Tape D Pricing History

409A Valuation Comparisons

Compare secondary market prices to the company’s most recent 409A fair market valuation.

Mutual Fund Marks

How public mutual funds value their private holdings — a reference point for pricing analysis.

Financing History + Form D

Price per share, capital raised, and estimated valuations from each funding round.

Waterfall Analysis

How capital structures affect shareholder returns at different exit valuations.

Portfolio Analytics

Track positions, compare cost basis to current marks, and monitor order status in one dashboard.

Eligibility

Who Is an Accredited Investor?

The SEC requires accredited investor status to buy private company stock on the secondary market. Common ways to qualify:

Income Threshold

01
$200,000+ individual income for two consecutive years. $300,000 joint. Reasonable expectation of the same this year.

Annual income exceeding $200,000 individually or $300,000 jointly with a spouse or spousal equivalent in each of the two most recent years, with a reasonable expectation of reaching the same level in the current year.

Net Worth

02
$1,000,000+ net worth, excluding primary residence. Individual or joint.

Individual or joint net worth exceeding $1,000,000. The value of your primary residence is excluded from the calculation. Other assets including investments, retirement accounts, and real property count toward the threshold.

Professional Certifications

03
Series 7, Series 65, or Series 82 license holders qualify regardless of income or net worth.

Holders of FINRA-administered licenses: Series 7 (General Securities Representative), Series 65 (Investment Advisor Representative), or Series 82 (Private Securities Offerings Representative).

Knowledgeable Employees

04
Executives, directors, and knowledgeable employees of private funds may qualify.

Certain employees of private funds — including executives, directors, trustees, and advisory committee members — may qualify as accredited investors with respect to the fund’s investments. Sellers do not need to be accredited. Employee shareholders with vested equity can list and sell on SecondMarket regardless of accreditation status.

Investor Education

What Every Private Market Investor Should Know

Not traded on a public exchange. No guarantee you can sell when or at the price you want. Holding periods can be long.

Private companies have fewer reporting requirements than public companies. Financial information available for analysis may be limited.

Secondary market prices are driven by supply and demand. They may not reflect the company’s actual financial condition.

Some companies never IPO or get acquired. You can lose your entire investment.

Every SecondMarket trade requires issuer approval. The company may decline, restrict, or exercise right of first refusal.

Private stock transactions have tax implications. Consult your own tax, legal, and financial advisors before investing.

FAQ

Frequently Asked Questions

An accredited investor is an individual or entity that meets specific financial thresholds set by the U.S. Securities and Exchange Commission (SEC). For individuals, the most common qualifications are: annual income exceeding $200,000 ($300,000 jointly with a spouse) for the two most recent years, or a net worth exceeding $1,000,000 excluding your primary residence. Holders of certain FINRA licenses (Series 7, Series 65, or Series 82) also qualify. The accreditation requirement exists because private company stock carries higher risk and lower liquidity than public securities, and the SEC wants to ensure participants have the financial sophistication to evaluate those risks. NPM verifies accreditation during onboarding.

On SecondMarket, individual accredited investors can buy private company stock by creating a free account, completing accreditation verification, and browsing the secondary marketplace. Once active, you can place buy orders on the order book, respond to existing seller offers, match directly with standing offers, or negotiate with counterparties through the platform’s negotiation tracker. You can also invest through NPM Funds for managed exposure to a specific pre-IPO company. SecondMarket’s patented settlement technology handles documentation, company approvals, and share transfer once terms are agreed.

Minimum trade sizes on SecondMarket vary by company, transaction type, and investment structure. Direct share purchases and NPM Fund investments may have different minimums. SecondMarket’s marketplace is designed to be accessible to individual accredited investors, not just institutions — contact our team for current thresholds and available opportunities for specific private companies.

Nasdaq Private Market, operates through NPM Securities, LLC — a registered broker-dealer. The platform is SOC 2 certified. Nasdaq Private Market has facilitated billions of dollars in secondary market transactions across 700+ private companies. Every trade on the platform requires company approval, and the settlement infrastructure is patented. Transactions occur through a regulated broker-dealer framework.

Nasdaq Private Market’s SecondMarket platform connects individual accredited investors to a global secondary marketplace for private company stock. After creating your free account and verifying accreditation, you can browse hundreds of pre-IPO companies, review proprietary pricing data (Tape D), place buy orders, negotiate with sellers, or invest through NPM Funds. The platform provides institutional-grade data, a regulated trading venue, and patented settlement technology — the same infrastructure that institutional investors use, now accessible to qualified individuals.

SecondMarket’s secondary marketplace features hundreds of orders in private companies across technology, artificial intelligence, fintech, healthcare, defense, space, and other highgrowth sectors. Trending companies on the platform include SpaceX, OpenAI, Databricks, Anduril, Stripe, Ramp, Canva, Discord, Rippling, and many more. Availability changes as new companies are added and existing inventory shifts. Create a free account to browse the full marketplace and set up watchlist alerts.

Direct share purchases on SecondMarket give you actual ownership of the underlying private company stock. You hold the shares, you control when you want to place a sell order. NPM Funds are professionally managed investment vehicles that each provide exposure to a specific preIPO company through a fund structure. Funds typically offer lower minimum investment thresholds and simplified administration — you invest into the fund, and the fund holds the shares. Some investors use both approaches — buying direct shares in companies where they want full control of their position, and investing through NPM Funds when they want a simpler path into a specific company.

Secondary market pricing for private company shares is driven by supply and demand among qualified buyers and sellers. Prices are established through negotiations between counterparties or through matched orders on SecondMarket’s order book. The price you see may differ from the company’s most recent 409A valuation or last funding round price — sometimes higher, sometimes lower, depending on market conditions and investor sentiment. SecondMarket provides Tape D pricing data, including historical trade prices, active bid/ask levels, and mutual fund marks, to help you assess fair value. Past pricing is not a guarantee of future values.

The timeline for private stock transactions depends on several factors, including company approval processes, documentation requirements, and share structure complexity. On average, a trade on SecondMarket takes 30 to 60 days from the time buyer and seller agree on terms to final settlement. Some transactions close faster, while others — particularly those requiring board approval or involving complex equity structures — may take longer.