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Welcome to the Learning Hub

Your go-to resource for making the most of your private company equity stake

Here, you’ll find information for every stage of your equity journey: from understanding equity compensation and liquidity events (we love company-led tenders) to navigating personal finance topics, such as tax on equity compensation, whether working with a financial advisor is right for you and transacting in the secondary market. Consider us your partner in maximizing your knowledge and the benefits of your equity.

Learning Sections

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Equity Compensation

Equity can be one of the most valuable – and confusing – parts of working at a private company. Learn how stock options, RSUs, and other equity awards work, and what they could mean for your financial future.

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Tenders & Liquidity

Everyone knows about IPOs, but as private companies are staying private longer, there are other paths to liquidity. Explore how tender offers, secondary sales, and other events give employees and investors opportunities to turn equity into cash before a big event.

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Personal Finance & Tax

Equity is more than just stock—it’s part of your financial life. From taxes and cash flow to diversification and long-term wealth planning, learn how to make smarter decisions with the equity you earn.

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Trading & Investing in Private Company Shares

Private company shares don’t trade like public stock—but they can still be bought, sold, and invested in. Get the basics on the secondary market, transfer restrictions, and fund vehicles that open access to private investments.

Equity Compensation

Equity can be one of the most valuable – and confusing – parts of working at a private company. Learn how stock options, RSUs, and other equity awards work, and what they could mean for your financial future.

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The Basics of Equity Compensation
Woman in office thinkings about What Are RSUs
Compass signaling information about ISOs and NSOs
Tech worker thinking What Are RSAs

Tenders & Liquidity

Everyone knows about IPOs, but as private companies are staying private longer, there are other paths to liquidity. Explore how tender offers, secondary sales, and other events give employees and investors opportunities to turn equity into cash before a big event.

View All Articles east
Business woman thinking about Tender Offer Seller Limits and Eligibility Explained
People near a tree artwork symbolizing Company-Led Tender Offers Explained: Benefits for Employees, Companies, and Investors
A Beginner’s Guide to Liquidity: What It Means for Employees and Shareholders

Personal Finance & Tax

Equity is more than just stock—it’s part of your financial life. From taxes and cash flow to diversification and long-term wealth planning, learn how to make smarter decisions with the equity you earn.

View All Articles east
People on a road symbolizing Do You Need a Financial Advisor - Benefits and Key Questions
People on a road trip symbolizing What to Do After a Tender Offer
Male looking off considering Taxes on Private Company Stock and Options: ISOs, NSOs, RSUs, and RSAs

Trading & Investing in Private Company Shares

Liquidity events and what to expect.

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Woman looking out the window symbolizing learning about Secondary Markets What You Need to Know About the Market for Private Company Stock
Abstraction of a tree representing How Do Stock Options Work
Abstract Image of 2 archways on a wall symbolizing the Understanding the Bid-Ask Spread How Buyers and Sellers Match on Price