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Fanatics

Online marketplace of officially licensed fan gear.

Casana

Develops smart toilet seats with integrated health monitoring technology to capture vital signs and track wellness metrics during daily use.

Cleancult

A sustainable cleaning brand that offers powerful, non-toxic cleaning products in recyclable, paper-based refill cartons and reusable “forever” bottles.

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Colorescience

Skincare products that focus on preventing skin damage from sunlight, pollution, and free radicals, with an emphasis on scientific innovation and mineral-based sun protection.

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Curology

Offers personalized prescription skin care medications delivered directly to you.

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Eight Sleep

Consumer products for sleep fitness, including a smart mattress system.

Gopuff

Delivery service for daily essentials.

Grove

Provides customized sustainable household products delivered to your door, ensuring a healthy and eco-friendly home.

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Harry’s

Provides an online site where users can purchase shaving razors.

Hubble Contacts

Operates as a direct-to-consumer contact lens brand that provides contact lenses through an e-commerce, subscription-only model.

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IPSY

The company is known for its beauty sampling service called the Glam Bag and premier content produced by IPSY and its partner creators."

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Madison Reed

Professional grade hair care products.

Quince

A direct-to-consumer brand that provides luxury essentials made from premium materials, focusing on affordability and quality.

Resident Home

Offers a range of direct-to-consumer home goods brands.

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Scentbird

Luxury fragrance subscription service.

Serena & Lily

Offers nursery bedding, children's furniture, and decor for all ages.

Stance

Designs, manufactures, and markets stylish socks and underwear online and in retail stores.

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Tonal

Developed a fitness system, called Tonal, that combines revolutionary equipment, expert-led videos, and personalized guidance into full body workouts users can do on demand from the convenience of home.